joojewellery.se - TGIF ;-)

joojewellery shop

JOO takes inspiration from the Swedish native people ”the samis” with classic ”pewter thread jewellery” as well as modern influences and intricate jewellery techniques. Johanna finds her creative expression in dynamic modern pieces. JOO jewellery is an exciting mix of contrasting materials and this is something Johanna looks to nature for. Her surrounds and the climate is an abundant inspiration. The mountains and the sea, winter fire and frozen ice. From Northern, magical winter Lapland, to the summer island of Gotland and back to the pulsing city life in Stockholm. JOO refers to her jewellery as ”cross-over ” as pieces are a blend of different material and techniques.

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  Swedish designer Johanna Tornberg is the founder and creative behind JOO jewellery. From her base in Stockholm, Sweden she creates wearable distinct pieces of jewellery that really make the wearer feel ‘wow’. Born and raised in the city of Luleå in Swedish Lapland and now working in the beautiful archipelago just outside Stockholm; Johanna can’t help but be inspired by her heritage and surrounds. JOO is born of a love of creativity and plays with evocative colour and pattern. As well as a core seasonal collections, JOOstudio creates handmade to order jewellery created in partnership with the customer. 2015 Back to your roots Three collections are being presented: Nomad, Nordic Bohemian and Studio 54. Nomad The Nomad is classic JOO. The ‘one’ go to piece of jewellery that is timeless and cool. Leather in a myriad of colours. Braids with either 14k gold or silver plated brass thread and 14k golden beads/sterling silver beads. JOO buttons with straps in gold or silver to match. Nordic Bohemian Free flowing and fresh; Nordic Bohemian is wearable, young and gorgeous. Leather, pearls, semi-precious stones and fabric with interesting eye-catching details, only to be found in JOO designs. Studio 54 Cool, eccentric and hedonistic; the Studio 54 collection is iconic JOO. Inspired by the heyday of Studio 54 in New York during the 70s-80s; you can expect edgy design teamed with loads of glamour. Contrasting black with bright colours as well as stud, leather, brass, copper, stainless steel, shimmering stones and strass. What’s your style? Find your JOO. JOO Jewellery; modern Nordic jewellery with ancient roots.
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TGIF ;-)

25 oktober 2013 @ 21:01

Hej! Ja, tack och lov att det är fredag! Nä, jag är inte så beroende av helger numera, haha, jobbar ändå mest hela tiden så dagarna flyter ihop..Fick lite bråttom igår med att få färdigt presentationsmaterial och smycken till ett känt herrmärke i Sverige som jag genom en vän ska presentera Joo jewellery smycken för. Jag håller tummarna att de kommer gillar stilen och att det passar ihop med deras koncept. Min utsände fick med sig 4 herrarmband i olika design och färg, med lite bilder från vår fotografering med Nicholas Ulfsberger och Ina Malmsten. Återkommer med mer info om det blir affär. Önskar er en härlig fredagskväll! Puss o Kram från Joo

TGIF!! Well, the days flies by so quickly so I dont notice if it is a friday or a wednesday. Haha, time flies when you are having fun or working as I enjoy most of the time... ;-) Yesterday I was busy making some jewellery for a presentation this weekend to the owners of a wellknown brand in Sweden. Looking forward to hearing the news and hopefully with positive outcome. Wishing you all a great friday! Cheers from Joo

Some goodies shipped to Gothenburg for a presentation for a well known brand and mens clothing line in Sweden. Hoping for some business.

Dessa armband skippades till Göteborg idag för presentation inför ett välkänt herrmärke i Sverige.

Nicholas Ulfsberger, Sveriges Top Model och Joo jewellery ambassadör!

Nicholas Ulfsberger, Swedens Top Model and Joo jewellery ambassador!

Nicholas with Joe bracelet and Ina with Madeleine wrapbracelet! www.joojewellery.se

Nicholas med Joe armbandet och Ina med Madeleine wraparmband.

Oredigerad bild på Joe armbandet och Nicholas.

Marilyn wrapbracelet, Madeleine wrapbracelet and Fierce! www.joojewellery.se

;-)

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