joojewellery.se - Girlie girls!

joojewellery shop

JOO takes inspiration from the Swedish native people ”the samis” with classic ”pewter thread jewellery” as well as modern influences and intricate jewellery techniques. Johanna finds her creative expression in dynamic modern pieces. JOO jewellery is an exciting mix of contrasting materials and this is something Johanna looks to nature for. Her surrounds and the climate is an abundant inspiration. The mountains and the sea, winter fire and frozen ice. From Northern, magical winter Lapland, to the summer island of Gotland and back to the pulsing city life in Stockholm. JOO refers to her jewellery as ”cross-over ” as pieces are a blend of different material and techniques.

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  Swedish designer Johanna Tornberg is the founder and creative behind JOO jewellery. From her base in Stockholm, Sweden she creates wearable distinct pieces of jewellery that really make the wearer feel ‘wow’. Born and raised in the city of Luleå in Swedish Lapland and now working in the beautiful archipelago just outside Stockholm; Johanna can’t help but be inspired by her heritage and surrounds. JOO is born of a love of creativity and plays with evocative colour and pattern. As well as a core seasonal collections, JOOstudio creates handmade to order jewellery created in partnership with the customer. 2015 Back to your roots Three collections are being presented: Nomad, Nordic Bohemian and Studio 54. Nomad The Nomad is classic JOO. The ‘one’ go to piece of jewellery that is timeless and cool. Leather in a myriad of colours. Braids with either 14k gold or silver plated brass thread and 14k golden beads/sterling silver beads. JOO buttons with straps in gold or silver to match. Nordic Bohemian Free flowing and fresh; Nordic Bohemian is wearable, young and gorgeous. Leather, pearls, semi-precious stones and fabric with interesting eye-catching details, only to be found in JOO designs. Studio 54 Cool, eccentric and hedonistic; the Studio 54 collection is iconic JOO. Inspired by the heyday of Studio 54 in New York during the 70s-80s; you can expect edgy design teamed with loads of glamour. Contrasting black with bright colours as well as stud, leather, brass, copper, stainless steel, shimmering stones and strass. What’s your style? Find your JOO. JOO Jewellery; modern Nordic jewellery with ancient roots.
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Girlie girls!

30 oktober 2013 @ 22:51

Gokväll! Rolig dag idag med fotografering av de nya "girlie-girl" barnsmyckena. Olika färger på skinn, flätor, knappar och detaljer. Vad tycker ni? Fina? Varför inte överraska med en fin julklapp till alla tjejiga tjejer som gillar glitter, rosa, lila, rött, guld och silver i år? Åkte in efter lunch till min nya återförsäljare i gamla stan, Karin, som driver butiken Trångt & Trevligt på Västerlånggatan 24. Besök gärna henne och spana in hennes fina saker och barnkläderna som är fantastiskt fina. Från och med idag så säljer hon också mina barnsmycken. Se lite bilder från hennes butik där smyckena ligger fint på display! Kram från Joo

Hey u! Fun day today with shooting the girlie-girl collection with pink, glitter and glamour for young girls. What do you think? Like it? After lunch I went into town visiting my new retailer in the old town at Västerlånggatan 24, with the name Trångt & Trevligt. Please visit Karin in her lovely boutique filled with gorgeous childrens clothes, beautiful things and now also Joo jewellery for children of course ;-) All the best from Joo

WEBSHOP: www.joojewellery.se INSTAGRAM: joojewellery888

Nice display?

Girlie girls collection! Order yours from our webshop: www.joojewellery.se

Stella and cousin Vilhelm are also on display in the store of course. :-)

Walking to Slussen for my bus to take me back home. Beautiful Stockholm!

This one is really good ;-) Agree?

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